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This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.
Here’s Why You’ll Love It
-Instantly hydrates bleached, double-processed, or high-lifted blonde hair
-Adds softness and shine
-Keeps hair polished and bright
-Neutralizes chlorine and removes trace minerals to detox hair
Out of stock
Brightening Oil . Cruelty Free . Hair Oil . Hair Treatment . Joico
BLONDE LIFE OIL BRILLIANT GLOW BRIGHTENING OIL
$28.00Get ready for a blast of crystal-clear shine and softness that puts a powerful spotlight on blondes. Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest hair, nourishing and protecting each delicate strand with a megawatt gleam.
Here’s Why You’ll Love It
The shine-boosting properties of this lustrous Blonde Life formula work a double shift—sealing in moisture, leaving frizz behind.
-Makes blonde hair appear brighter than ever
-Shine is magnified for extraordinary illumination
-Won’t stain even the palest shades of blonde
-Smoothing ingredients fight frizz
-Hair feels instantly silky and soft to the touch
-Exotic oils hydrate hair with nourishing moisture
-Provides 87% less combing breakage on clean, damaged hair
Out of stock
Cruelty Free . Hair Serum . Hair Treatment . Joico
COLORFUL GLOW BEYOND ANTI-FADE SERUM FOR COLOR LONGEVITY
$27.00Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous haircolor.
Here’s Why You’ll Love It
-Helps prevent haircolor from fading off-tone when exposed to UV or sunlight
-Instantly increases shine
-Boosts color vibrancy and provides softness
-Reduces frizz for smoother hair in just one use
-Guards against the hair-dulling effects of pollution*
*laboratory tested using pollution particles
Out of stock
Cruelty Free . Defining Crème . Hair Care . Hair Cream . Hair Treatment . Joico
CURL CONFIDENCE DEFINING CREAM
$24.00Celebrate your texture with CURL CONFIDENCE Defining Crème—a frizz-busting boost of shine, hydration, and movement that beautifully defines every wave, curl, twist, and ringlet on your head. Putting old-school crunchy stiffness in the rearview, this texture wizard will have your curls bouncing with joi.
Here’s Why You’ll Love It
-Defines & enhances natural curl/texture
-Reduces frizz
-Hydrates hair
-Boosts shine
-No sticky or crunchy feel
-Gluten-free
-Paraben-free
Out of stock
Cruelty Free . Frizz-Fighting Bond Protector . Hair Treatment . Joico
DEFY DAMAGE INVINCIBLE FRIZZ-FIGHTING BOND PROTECTOR
$28.00Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution. Delivering a hint of holding power and a soft, silky glow, this fine mist is the last stop on your journey to frizz-free hair.
Here’s Why You’ll Love It
This lightweight, frizz-fighting guardian mists quickly onto dry hair, but keeps its guard for a full 24 hours.
-24-hour frizz protection
-Instant softness & shine
-Bond protection
-Thermal protection up to 450F°
-Guards against pollution*
*laboratory tested using pollution particles
Out of stock
Cruelty Free . Hair Shields / Hair Treatment . Hair Treatment . Joico
DEFY DAMAGE PROTECTIVE SHIELD TO GUARD AGAINST THERMAL & UV DAMAGE
$28.00A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
Here’s Why You’ll Love It
Instant, daily protection from damaging heat, UV and environmental exposure
-Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.
-Protects against color fade
-Leaves hair soft, shiny and looking-healthy
Out of stock
Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning.
Here’s Why You’ll Love It
Think beauty-packed slumber party for your hair. A zero-effort, sleep-in treatment that works on damp or dry strands to give you gorgeously radiant hair by breakfast.
-Nourishes hair and strengthens bonds while you sleep*
-Preserves over 85% of hair color**
-Reduces the appearance of split ends
-Instantly softens & smooths hair
-Boosts shine
-Protects against pollution**
*against combing breakage on damaged hair vs. a non-conditioning shampoo
**laboratory tested using pollution particles
Out of stock
Cruelty Free . Hair Care . Hair Treatment . Joico . Thermal Protection Creme
DREAM BLOWOUT THERMAL PROTECTION CRÈME
$26.50DREAM BLOWOUTS DO COME TRUE
Here’s Why You’ll Love It
Get the long-lasting blowout of your dreams – enviable hair that feels clean and nourished.
-Provides heat protection up to 450°F (232°C)
-Reduces breakage by over 75%*
-Controls frizz and static
-Up to 50% faster drying time
-Long-lasting results with protection against humidity
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
Out of stock
Cruelty Free . Hair Gel Mask . Hair Mask . Hair Treatment . Joico
HYDRASPLASH GELÉE MASQUE FOR FINE/MEDIUM, DRY HAIR
$27.00A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst-quencher for fine, dry, parched hair.
Here’s Why You’ll Love It
-HydraSplash gives fine-to-medium hair the hydration it needs and nourishes strands with a gentle touch.
-24-hour hydration*
-Hair looks replenished, shiny, and healthy after just one use
-Won’t weigh hair down
Out of stock
Cruelty Free . Hair Treatment . Joico . Leave In Treatment
HYDRASPLASH REPLENISHING LEAVE-IN FOR FINE/MEDIUM, DRY HAIR
$27.00Perfect as a pre-blow-dry leave-in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.
Here’s Why You’ll Love It
-Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing leave-in to thirsty hair.
-Boosts softness and shine
-Reduces frizz
-Won’t weigh fine strands down
Out of stock
Dreaming of bigger and better hair? Here’s the hero that swoops in with body, bounce, and brilliant fullness, while saving you from the sticky, crunchy residue of typical volumizers. You’ll experience the unique glide and slip of an airy crème, plus the molding and shaping power of a gelée…all in one game-changing hybrid. Instantly transforms fi ne strands into full, luxurious, natural-looking hair.
Here’s Why You’ll Love It
It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler.
-Fuller, thicker, bouncier hair
-24-hour style retention*
-Provides long-lasting humidity protection*
-Instantly adds shine
-Easily add lasting lift and body without leaving hair stiff and crunchy
-Long-lasting humidity protection
-Protects from thermal damage for up to 450°F
*When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system
Out of stock
At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.
Here’s Why You’ll Love It
-With every glorious drop of this
African Manketti and Argan oil-infused “glow-getter”, you’ll actually help strengthen strands, boost color vibrancy, tame frizz, and gloss over dullness—without weighing fine hair down, or leaving thick strands feeling under-nourished.
-Doubles your color vibrancy*
-Preserves over 85% of hair color**
150% more shine*
2X stronger hair†
-Protects hair against pollutants‡
-Instant softness and smoothness
*vs. untreated hair
†Against combing breakage on damaged hair vs. a non-conditioning shampoo
‡Laboratory tested using pollution particles
