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Out of stock
Kick brass to the curb and keep brunette hair free of unwanted orange tones with Color Balance Blue.
Here’s Why You’ll Love It
-Instantly neutralizes unwanted orange and brassy tones in brunette hair
-Long-lasting results through 12 washes
-Boosts shine and smoothness
-Over 2X stronger hair*
-Controls static
-Paraben-free
*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Blue Shampoo and Conditioner together.
Out of stock
Preserve blonde hair’s vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while delivering a burst of moisture. This nourishing final step seals the deal—leaving blonde hair cool as can be and ready for styling.
Here’s Why You’ll Love It
-Nourishes and protects hair
-Neutralizes unwanted yellow and warm tones in blonde hair
-Instantly detangles hair
Out of stock
Preserve blonde hair’s vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while delivering a burst of moisture. This nourishing final step seals the deal—leaving blonde hair cool as can be and ready for styling.
Here’s Why You’ll Love It
-Nourishes and protects hair
-Neutralizes unwanted yellow and warm tones in blonde hair
-Instantly detangles hair
Out of stock
We say don’t stop at red-enhancing shampoo— instead, go the distance and add this nourishing, ruby cocktail to your regimen. It brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might.
Here’s Why You’ll Love It
-Nourishes and protects hair
-Revives vibrancy of red hair
-Paraben-free
-Reduces breakage by more than 53%*
Out of stock
Red may be the color that turns heads faster than any other; but, unfortunately, it’s also the color that fades the fastest, too. So, we thought it was only fair to give our favorite redheads their very own shampoo. Color Infuse Red Shampoo gently removes impurities, while infusing hair with rich color.
Here’s Why You’ll Love It
Designed to bump up the intensity, shine, and lasting power of the richest gingers.
-Instantly reignites your red
-Long-lasting results through 12 washes
-Boosts shine and smoothness
-Over 2X stronger hair*
-Controls static
-Paraben-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Infuse Red Shampoo and Conditioner
Out of stock
Cruelty Free . Hair Care . Hair Conditioner . Joico
COLORFUL ANTI-FADE CONDITIONER FOR COLOR LONGEVITY 33.8 oz
$43.50This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.
Here’s Why You’ll Love It
-Instantly detangles and nourishes color-treated hair
-Protects hair and reduces breakage by over 70%**
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Out of stock
Cruelty Free . Hair Care . Hair Conditioner . Joico
COLORFUL ANTI-FADE CONDITIONER FOR COLOR LONGEVITY 8.5 oz
$24.00This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.
Here’s Why You’ll Love It
-Instantly detangles and nourishes color-treated hair
-Protects hair and reduces breakage by over 70%**
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Out of stock
Cruelty Free . Hair Care . Hair Shampoo . Joico
COLORFUL ANTI-FADE SHAMPOO FOR COLOR LONGEVITY 10.1 oz
$23.00A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Here’s Why You’ll Love It
-Free of SLS/SLES Sulfates *
-Gently cleanses color-treated hair
-Fortifies hair for 3X greater resistance to breakage **
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Out of stock
Cruelty Free . Hair Care . Hair Shampoo . Joico
COLORFUL ANTI-FADE SHAMPOO FOR COLOR LONGEVITY 33.8 oz
$42.50A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Here’s Why You’ll Love It
-Free of SLS/SLES Sulfates *
-Gently cleanses color-treated hair
-Fortifies hair for 3X greater resistance to breakage **
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Out of stock
Cruelty Free . Defining Crème . Hair Care . Hair Cream . Hair Treatment . Joico
CURL CONFIDENCE DEFINING CREAM
$24.00Celebrate your texture with CURL CONFIDENCE Defining Crème—a frizz-busting boost of shine, hydration, and movement that beautifully defines every wave, curl, twist, and ringlet on your head. Putting old-school crunchy stiffness in the rearview, this texture wizard will have your curls bouncing with joi.
Here’s Why You’ll Love It
-Defines & enhances natural curl/texture
-Reduces frizz
-Hydrates hair
-Boosts shine
-No sticky or crunchy feel
-Gluten-free
-Paraben-free
Out of stock
Cruelty Free . Hair Care . Hair Conditioner . Joico
DEFY DAMAGE PROTECTIVE CONDITIONER FOR BOND STRENGTHENING & COLOR LONGEVITY 8.5 oz
$26.00Replenish moisture and build resilience every day without weighing hair down.
Here’s Why You’ll Love It
-Helps prevent and protects from daily damage
-Boosts vital moisture
-Instantly detangles
-Leaves hair soft, shiny, and healthy
Out of stock
Cruelty Free . Hair Care . Hair Shampoo . Joico
DEFY DAMAGE PROTECTIVE SHAMPOO FOR BOND STRENGTHENING & COLOR LONGEVITY 10.1 oz
$25.00With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
-Free of SLS/SLES Sulfates*
-Leaves hair soft, shiny, and healthy-looking
-Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
