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Cruelty Free . Hair Care . Hair Shampoo . Joico
COLORFUL ANTI-FADE SHAMPOO FOR COLOR LONGEVITY 10.1 oz
$23.00A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Here’s Why You’ll Love It
-Free of SLS/SLES Sulfates *
-Gently cleanses color-treated hair
-Fortifies hair for 3X greater resistance to breakage **
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Out of stock
Cruelty Free . Hair Care . Hair Shampoo . Joico
COLORFUL ANTI-FADE SHAMPOO FOR COLOR LONGEVITY 33.8 oz
$42.50A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Here’s Why You’ll Love It
-Free of SLS/SLES Sulfates *
-Gently cleanses color-treated hair
-Fortifies hair for 3X greater resistance to breakage **
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Out of stock
Cruelty Free . Hair Serum . Hair Treatment . Joico
COLORFUL GLOW BEYOND ANTI-FADE SERUM FOR COLOR LONGEVITY
$27.00Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that boosts the brilliance of haircolor. That’s what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and helps prolong the freshness of fabulous haircolor.
Here’s Why You’ll Love It
-Helps prevent haircolor from fading off-tone when exposed to UV or sunlight
-Instantly increases shine
-Boosts color vibrancy and provides softness
-Reduces frizz for smoother hair in just one use
-Guards against the hair-dulling effects of pollution*
*laboratory tested using pollution particles
Out of stock
Cruelty Free . Defining Crème . Hair Care . Hair Cream . Hair Treatment . Joico
CURL CONFIDENCE DEFINING CREAM
$24.00Celebrate your texture with CURL CONFIDENCE Defining Crème—a frizz-busting boost of shine, hydration, and movement that beautifully defines every wave, curl, twist, and ringlet on your head. Putting old-school crunchy stiffness in the rearview, this texture wizard will have your curls bouncing with joi.
Here’s Why You’ll Love It
-Defines & enhances natural curl/texture
-Reduces frizz
-Hydrates hair
-Boosts shine
-No sticky or crunchy feel
-Gluten-free
-Paraben-free
Out of stock
Cruelty Free . Frizz-Fighting Bond Protector . Hair Treatment . Joico
DEFY DAMAGE INVINCIBLE FRIZZ-FIGHTING BOND PROTECTOR
$28.00Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution. Delivering a hint of holding power and a soft, silky glow, this fine mist is the last stop on your journey to frizz-free hair.
Here’s Why You’ll Love It
This lightweight, frizz-fighting guardian mists quickly onto dry hair, but keeps its guard for a full 24 hours.
-24-hour frizz protection
-Instant softness & shine
-Bond protection
-Thermal protection up to 450F°
-Guards against pollution*
*laboratory tested using pollution particles
Out of stock
Cruelty Free . Hair Conditioner . Joico
DEFY DAMAGE PROTECTIVE CONDITIONER FOR BOND STRENGTHENING & COLOR LONGEVITY 33.8 oz
$45.00Replenish moisture and build resilience every day without weighing hair down.
Here’s Why You’ll Love It
-Helps prevent and protects from daily damage
-Boosts vital moisture
-Instantly detangles
-Leaves hair soft, shiny, and healthy
Out of stock
Cruelty Free . Hair Care . Hair Conditioner . Joico
DEFY DAMAGE PROTECTIVE CONDITIONER FOR BOND STRENGTHENING & COLOR LONGEVITY 8.5 oz
$26.00Replenish moisture and build resilience every day without weighing hair down.
Here’s Why You’ll Love It
-Helps prevent and protects from daily damage
-Boosts vital moisture
-Instantly detangles
-Leaves hair soft, shiny, and healthy
Out of stock
Cruelty Free . Hair Mask . Joico
DEFY DAMAGE PROTECTIVE MASQUE FOR BOND STRENGTHENING & COLOR LONGEVITY
$28.00This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.
Here’s Why You’ll Love It
-Helps to rebuild broken hair bonds
-Deeply replenishes hair without weighing it down
-See results after the very first use
-Proactively builds hair’s resistance to damage
-Leaves hair soft, shiny and healthy-looking
Out of stock
Cruelty Free . Hair Care . Hair Shampoo . Joico
DEFY DAMAGE PROTECTIVE SHAMPOO FOR BOND STRENGTHENING & COLOR LONGEVITY 10.1 oz
$25.00With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
-Free of SLS/SLES Sulfates*
-Leaves hair soft, shiny, and healthy-looking
-Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Out of stock
Cruelty Free . Hair Care . Hair Shampoo . Joico
DEFY DAMAGE PROTECTIVE SHAMPOO FOR BOND STRENGTHENING & COLOR LONGEVITY 33.8 oz
$44.00With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
Here’s Why You’ll Love It
The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
-Free of SLS/SLES Sulfates*
-Leaves hair soft, shiny, and healthy-looking
-Decadently rich lather for a luxurious cleansing experience
Gently sloughs away dirt and debris without roughing up the hair cuticle
*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate
Out of stock
Cruelty Free . Hair Shields / Hair Treatment . Hair Treatment . Joico
DEFY DAMAGE PROTECTIVE SHIELD TO GUARD AGAINST THERMAL & UV DAMAGE
$28.00A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
Here’s Why You’ll Love It
Instant, daily protection from damaging heat, UV and environmental exposure
-Makes hair 4X more resistant to breakage during heat styling *Against combing breakage on clean, damaged hair.
-Protects against color fade
-Leaves hair soft, shiny and looking-healthy
Out of stock
Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning.
Here’s Why You’ll Love It
Think beauty-packed slumber party for your hair. A zero-effort, sleep-in treatment that works on damp or dry strands to give you gorgeously radiant hair by breakfast.
-Nourishes hair and strengthens bonds while you sleep*
-Preserves over 85% of hair color**
-Reduces the appearance of split ends
-Instantly softens & smooths hair
-Boosts shine
-Protects against pollution**
*against combing breakage on damaged hair vs. a non-conditioning shampoo
**laboratory tested using pollution particles
