Load More">
KEY BENEFITS
*based on a study vs. untreated hair
KEY BENEFITS
KEY BENEFITS
KEY BENEFITS
Out of stock
Alterna . Boosts shine . Color safe shampoo . Hair Cleanser . Hair Shampoo . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Vegan and silicone-free
CAVIAR ANTI-AGING RESTRUCTURING BOND REPAIR SHAMPOO 8.5oz
$35.00A color safe shampoo that gently cleanses the hair, removes daily build up and adds shine with each use. Perfect for straight, wavy, curly, coiled and tightly coiled hair.
KEY BENEFITS
• Reduces breakage by up to 99%.*
• Repairs damaged hair and helps to mend split ends.
• Makes hair 28% smoother and softer.
• Reduces frizz.
• Improves manageability by 44%.
• Adds shine.
• Protects hair from future damage.**
• Formulated with Maracuja Oil: known for conditioning hair to enhance smoothness and reduce breakage.
*based on a study vs. untreated hair
**by reducing breakage
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Curl Elongator . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Silicone Free . Vegan and silicone-free
MY HAIR. MY CANVAS. LOOSEN UP CURL ELONGATOR
$32.00Keep hair light without compromising your curl pattern with this vegan, silicone-free curl elongator. Lengthens curls after one use, protects against pollutants, controls frizz and provides humidity protection for up to 72 hours.
KEY BENEFITS
• Lengthens curls from initial use.
• Will not compromise curl pattern or dry out hair.
• Controls frizz.
• Humidity protection for up to 72-hours.
• Protects against pollutants.*
• Boosts shine
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Mask . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Vegan and silicone-free
MY HAIR. MY CANVAS. MORE BUTTER MASQUE
$38.00Enhance shine for beautiful, silky curls with this hydrating masque. Infused with Vegan Botanical Caviar, Fair Trade & Organic Coconut Oil, Fair Trade Cocoa Butter, Kakadu Plum Extract and Banana Flower for intense hydration, nourishment and healthy hair.
KEY BENEFITS
• Moisturizing.
• Nourishes textures, curls and coils.
• Creates & maintains natural and silky curls.
• Defrizzes.
• Detangles/adds slip.
• Boosts shine
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Gel / Moisturiser . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Vegan and silicone-free
MY HAIR. MY CANVAS. MY WAY CURL DEFINING GEL
$30.00Curl gel provides a soft but flexible hold, humidity resistance and is eco-friendly. Infused with vegan Botanical Caviar, Fair Trade Coconut Oil, and Fair Trade Cocoa Butter, it nourishes, strengthens, and smooths hair, fighting frizz for healthy and shiny curls.
KEY BENEFITS
• Provides soft but flexible hold
• Non-greasy, non-flaking, leaves no residue
• Doesn’t leave hair feeling stiff
• Nourishes hair
• Up to 72-hours of humidity resistance
• Protects against pollutants*
• Boosts shine
*Laboratory pollution tested particles.
