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KEY BENEFITS
KEY BENEFITS
KEY BENEFITS
KEY BENEFITS
KEY BENEFITS
KEY BENEFITS
KEY BENEFITS
Promotes enhanced body, fullness, texture
KEY BENEFITS
KEY BENEFITS
Out of stock
Alterna . Boosts shine . Dry Shampoo . Hair Shampoo . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. ANOTHER DAY DRY SHAMPOO
$29.00A vegan translucent and lightweight dry shampoo that refreshes and softens hair by absorbing oil. For most hair types.
KEY BENEFITS
Cleanses and refreshes the hair
Absorbs oil and product build-up
Lightweight and maintains hair’s natural shine
Extends time in between washes
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Spray . Hydrating . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. ANY WAY TEXTURE SPRAY
$28.00A vegan spray that provides texture and long-lasting styles. For most hair types.
KEY BENEFITS
Creates effortless, natural undone waves
Humidity resistance up to 24 hours
Helps provide long-lasting styles
Protects hair from pollutants*
* Laboratory tested using pollution particles
Defines and controls
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Cleanser . Hair Shampoo . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Silicone Free
MY HAIR. MY CANVAS. BEGIN AGAIN CURL CLEANSER
$30.00Vegan, silicone-free curl cleanser is hydrating, frizz reducing and helps detangle without stripping curls of their natural oils. Show off curl texture while also purifying your hair – it’s recommended for anyone looking for a gentle, effective cleanser for their curls.
KEY BENEFITS
• Gently cleanses.
• Purifies hair by cleansing and removing build-up.
• Hydrating.
• Improves curls’ texture and formation.
• Maintains curl pattern.
• Reduces frizz.
• Boosts shine.
• Helps detangle
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Conditioner . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Silicone Free
MY HAIR. MY CANVAS. BEGIN AGAIN CURL CONDITIONER
$30.00Fair trade & organic shea butter make this curl conditioner a must-have for curly hair. It hydrates, detangles, defrizzes, enhances definition and form, and boosts shine. Try it with the hydrating masque for silky curls.
KEY BENEFITS
• Enhances curls definition and form.
• Moisturizing.
• Defrizzes.
• Boosts shine.
• Detangles
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Frizz-control balm . Hydrating . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. EASY DOES IT AIR-DRY BALM
$29.00A vegan lightweight, frizz-control balm that helps enhance natural styles, without heat application. For most hair types.
KEY BENEFITS
Reduces air-drying time
Enhances natural textures
Improves smoothness and manageability
Controls frizz
Protects hair from pollutants*
* Laboratory tested using pollution particles
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Gloss . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. GLOW FOR IT UNIVERSAL GLOSS
$26.00A vegan lightweight, multitasking gloss that helps recondition and seal the hair, controls frizz and increases shine, while providing both environmental and heat protection up to 450°F/232°C. For most hair types.
KEY BENEFITS
-Tames frizz and boosts shine
-Reconditions and seals the hair
-Heat protection up to 450°F/232°C
-Protects hair from pollutants*
* Laboratory tested using pollution particles
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Curl Elongator . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Silicone Free . Vegan and silicone-free
MY HAIR. MY CANVAS. LOOSEN UP CURL ELONGATOR
$32.00Keep hair light without compromising your curl pattern with this vegan, silicone-free curl elongator. Lengthens curls after one use, protects against pollutants, controls frizz and provides humidity protection for up to 72 hours.
KEY BENEFITS
• Lengthens curls from initial use.
• Will not compromise curl pattern or dry out hair.
• Controls frizz.
• Humidity protection for up to 72-hours.
• Protects against pollutants.*
• Boosts shine
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Mask . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Vegan and silicone-free
MY HAIR. MY CANVAS. MORE BUTTER MASQUE
$38.00Enhance shine for beautiful, silky curls with this hydrating masque. Infused with Vegan Botanical Caviar, Fair Trade & Organic Coconut Oil, Fair Trade Cocoa Butter, Kakadu Plum Extract and Banana Flower for intense hydration, nourishment and healthy hair.
KEY BENEFITS
• Moisturizing.
• Nourishes textures, curls and coils.
• Creates & maintains natural and silky curls.
• Defrizzes.
• Detangles/adds slip.
• Boosts shine
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Bodifying Conditioner . Hair Conditioner . Hydrating . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. MORE TO LOVE BODIFYING CONDITIONER
$28.00A vegan body enhancing conditioner that creates a foundation of fullness, texture and movement, without drying hair. For most hair types.
KEY BENEFITS
Volumizing
Gently conditions without stripping
Promotes enhanced body, fullness, texture
Safe for color-treated hair
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Gel / Moisturiser . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Vegan and silicone-free
MY HAIR. MY CANVAS. MY WAY CURL DEFINING GEL
$30.00Curl gel provides a soft but flexible hold, humidity resistance and is eco-friendly. Infused with vegan Botanical Caviar, Fair Trade Coconut Oil, and Fair Trade Cocoa Butter, it nourishes, strengthens, and smooths hair, fighting frizz for healthy and shiny curls.
KEY BENEFITS
• Provides soft but flexible hold
• Non-greasy, non-flaking, leaves no residue
• Doesn’t leave hair feeling stiff
• Nourishes hair
• Up to 72-hours of humidity resistance
• Protects against pollutants*
• Boosts shine
*Laboratory pollution tested particles.
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Exfoliating Cleanser . Exfoliator and shampoo . Hair Cleanser . Hair Shampoo . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. NEW BEGINNINGS EXFOLIATING CLEANSER
$30.00A mild, vegan exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. For most hair types.
KEY BENEFITS
Gently clarifies
Cleanses hair of impurities
Maintains natural smoothness
Safe for color-treated hair
Protects hair from pollutants*
* Laboratory tested using pollution particles
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Blowout Mist . Boosts shine . Hydrating . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. SOARING HIGH VOLUMIZING BLOWOUT MIST
$28.00A vegan, volumizing blowout mist that provides over 72-hours of humidity protection and heat protection up to 450°F/232°C. For most hair types.
KEY BENEFITS:
-Provides lift and boosts shine
-Heat protection up to 450°F/232°C
-Up to 72 hours of humidity protection
-Improves manageability
* US products and claims. Please check your local ingredient labels.
