Out of stock
Alterna . Boosts shine . Hair Cleanser . Hair Shampoo . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Silicone Free
MY HAIR. MY CANVAS. BEGIN AGAIN CURL CLEANSER
$30.00Vegan, silicone-free curl cleanser is hydrating, frizz reducing and helps detangle without stripping curls of their natural oils. Show off curl texture while also purifying your hair – it’s recommended for anyone looking for a gentle, effective cleanser for their curls.
KEY BENEFITS
• Gently cleanses.
• Purifies hair by cleansing and removing build-up.
• Hydrating.
• Improves curls’ texture and formation.
• Maintains curl pattern.
• Reduces frizz.
• Boosts shine.
• Helps detangle
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Conditioner . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Silicone Free
MY HAIR. MY CANVAS. BEGIN AGAIN CURL CONDITIONER
$30.00Fair trade & organic shea butter make this curl conditioner a must-have for curly hair. It hydrates, detangles, defrizzes, enhances definition and form, and boosts shine. Try it with the hydrating masque for silky curls.
KEY BENEFITS
• Enhances curls definition and form.
• Moisturizing.
• Defrizzes.
• Boosts shine.
• Detangles
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Frizz-control balm . Hydrating . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. EASY DOES IT AIR-DRY BALM
$29.00A vegan lightweight, frizz-control balm that helps enhance natural styles, without heat application. For most hair types.
KEY BENEFITS
Reduces air-drying time
Enhances natural textures
Improves smoothness and manageability
Controls frizz
Protects hair from pollutants*
* Laboratory tested using pollution particles
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Gloss . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. GLOW FOR IT UNIVERSAL GLOSS
$26.00A vegan lightweight, multitasking gloss that helps recondition and seal the hair, controls frizz and increases shine, while providing both environmental and heat protection up to 450°F/232°C. For most hair types.
KEY BENEFITS
-Tames frizz and boosts shine
-Reconditions and seals the hair
-Heat protection up to 450°F/232°C
-Protects hair from pollutants*
* Laboratory tested using pollution particles
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Curl Elongator . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Silicone Free . Vegan and silicone-free
MY HAIR. MY CANVAS. LOOSEN UP CURL ELONGATOR
$32.00Keep hair light without compromising your curl pattern with this vegan, silicone-free curl elongator. Lengthens curls after one use, protects against pollutants, controls frizz and provides humidity protection for up to 72 hours.
KEY BENEFITS
• Lengthens curls from initial use.
• Will not compromise curl pattern or dry out hair.
• Controls frizz.
• Humidity protection for up to 72-hours.
• Protects against pollutants.*
• Boosts shine
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Mask . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Vegan and silicone-free
MY HAIR. MY CANVAS. MORE BUTTER MASQUE
$38.00Enhance shine for beautiful, silky curls with this hydrating masque. Infused with Vegan Botanical Caviar, Fair Trade & Organic Coconut Oil, Fair Trade Cocoa Butter, Kakadu Plum Extract and Banana Flower for intense hydration, nourishment and healthy hair.
KEY BENEFITS
• Moisturizing.
• Nourishes textures, curls and coils.
• Creates & maintains natural and silky curls.
• Defrizzes.
• Detangles/adds slip.
• Boosts shine
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Bodifying Conditioner . Hair Conditioner . Hydrating . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. MORE TO LOVE BODIFYING CONDITIONER
$28.00A vegan body enhancing conditioner that creates a foundation of fullness, texture and movement, without drying hair. For most hair types.
KEY BENEFITS
Volumizing
Gently conditions without stripping
Promotes enhanced body, fullness, texture
Safe for color-treated hair
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Hair Gel / Moisturiser . Hydrating . Improves curls’ texture and formation . Reduces frizz. . Vegan and silicone-free
MY HAIR. MY CANVAS. MY WAY CURL DEFINING GEL
$30.00Curl gel provides a soft but flexible hold, humidity resistance and is eco-friendly. Infused with vegan Botanical Caviar, Fair Trade Coconut Oil, and Fair Trade Cocoa Butter, it nourishes, strengthens, and smooths hair, fighting frizz for healthy and shiny curls.
KEY BENEFITS
• Provides soft but flexible hold
• Non-greasy, non-flaking, leaves no residue
• Doesn’t leave hair feeling stiff
• Nourishes hair
• Up to 72-hours of humidity resistance
• Protects against pollutants*
• Boosts shine
*Laboratory pollution tested particles.
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Exfoliating Cleanser . Exfoliator and shampoo . Hair Cleanser . Hair Shampoo . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. NEW BEGINNINGS EXFOLIATING CLEANSER
$30.00A mild, vegan exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. For most hair types.
KEY BENEFITS
Gently clarifies
Cleanses hair of impurities
Maintains natural smoothness
Safe for color-treated hair
Protects hair from pollutants*
* Laboratory tested using pollution particles
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Blowout Mist . Boosts shine . Hydrating . Improves curls’ texture and formation . Reduces frizz.
MY HAIR. MY CANVAS. SOARING HIGH VOLUMIZING BLOWOUT MIST
$28.00A vegan, volumizing blowout mist that provides over 72-hours of humidity protection and heat protection up to 450°F/232°C. For most hair types.
KEY BENEFITS:
-Provides lift and boosts shine
-Heat protection up to 450°F/232°C
-Up to 72 hours of humidity protection
-Improves manageability
* US products and claims. Please check your local ingredient labels.
Out of stock
Alterna . Boosts shine . Improves curls’ texture and formation . Reduces frizz. . Repair Jelly Booster
MY HAIR. MY CANVAS.JELLY FIX REPAIR BOOSTER
$29.00A high-concentrate, vegan jelly booster that will help repair the hair from the detrimental effects of pollution by preventing breakage, improving manageability & maintaining natural smoothness and shine. For most hair types.
KEY BENEFITS
-Repairs hair from the detrimental effects of pollution
-Prevents hair breakage
-Maintains smoothness
-Improves manageability and boosts shine
* US products and claims. Please check your local ingredient labels.
Out of stock
City Slay Shielding Hairspray:
A vegan, buildable, flexible-hold hairspray that helps provide humidity and heat protection up to 450°F/232°C. Glow For It Universal Gloss:
A vegan lightweight, multitasking gloss that helps recondition and seal the hair, controls frizz and increases shine, while providing both environmental and heat protection up to 450°F/232°C. Soaring High Volumizing Blowout Mist:
A vegan, volumizing blowout mist that provides over 72-hours of humidity protection and heat protection up to 450°F/232°C
KEY BENEFITS
City Slay Shielding Hairspray:
• Provides a buildable-flexible hold.
• Enhances shine.
• Provides humidity protection up to 72 hours.
• Protects hair from pollutants.* *Laboratory tested using pollution particles.
