My wife and I ( Joe and Lucy Aini) started Dr. Jacobs Naturals in Brooklyn, New York with one mission in mind, to strengthen people’s lives and the lives of their loved ones each and everyday by putting their health first.  We believe that people should holistically take care of their health on the inside just as much as they do on the outside – Clean Living, Made With Love.

The inception of the Dr. Jacobs Naturals brand actually stemmed from our oldest son.  He was having issues with eczema and we could not find an all-natural soap that was sensitive enough for his skin, while soothing his mind.

We live and breathe our mission every day, by incorporating healthy choices into our work. Each year I go on a 180-mile bike ride to raise money for Camp Simcha, a remarkable overnight camp that provides seriously ill children with a vacation from sickness, restoring their spirits and renewing their determination to fight their illness.With this belief of clean living, we began researching soaps that were healthy for the most sensitive skin, while creating holistic benefits for your mind and soul.  We found that Castile soaps were wonderful for sensitive skin, but it took us researching about Dr. Jacobs, the Swiss Chemist who perfect the Castilian tradition of making Jabon de Castilla or Castile soap, to understand how to create the most natural of these soaps with the skin and aromatic characteristics in mind.All of the Dr. Jacobs Naturals Castile Soaps are 100% vegetable based (never any animal by products) and made from the highest quality natural and organic ingredients like olive and coconut oil, never palm oil, which is known for being harsh on your skin.  Antioxidant rich olive and coconut oil have the ability to naturally moisturize your skin, keeping it hydrated all day with no oily residue.  We also added aloe vera and Vitamin E to enhance the moisture experience.